How Much Will Google Ads Cost Me?
What Return on Investment Can I Expect?
Benefits of Google Ads
- Your ads appear above organic search results so you are visible first.
- 3.5 billion Google searches daily
- PPC advertising targets specific consumers who have been searching the web for products just like yours, and are ready to buy.
- More than 50% of searchers can't tell the difference between a paid ad or an organic search result.
- In comparison with organic search results, Google Ads convert 50% better.
- Search ads on Google see an average conversion rate of 3.75%.
- The average ROI (Return on Investment) for Google ads is 200%
- Increase your brand awareness by 80%
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How Much is a Lead Worth To You?
Google Ads Case Studies
Medical Services
Goals: To get 5x ROAS (500%)
Monthly Budget: R150 000
Spread between Google Ads and Facebook Ads
Results over 90 days:
Ad Spend: R 399 455
Conversions: 5172
Cost Per Acquisition: R77.33
Sales Value Generated: R2 586 000
Actual ROI: 647%
Lawyers
Goals: To get 5x ROAS (500%) and improve SEO
Monthly Budget: R31 000
Google Ads only
Results over last 90 days:
Ad Spend: R 96 000
Conversions: 983
Cost Per Lead: R97.56
SEO Results over 9 months:
From 288 visits per month to 4850 visits per month
Ranking for 656 organic keywords
78 keywords on page 1
Skincare Products Store
Goals: To get 5x ROAS (500%)
Monthly Budget: R20 000
Spread between Google Ads and Facebook Ads
Results over last 90 days:
Ad Spend: R 48 304
Conversions: 1389
Cost Per Purchase: R34
Sales Value Generated: R4 326 592
Actual ROI: 8900%